Labour’s self appointed ‘Twitter Tsar’, Kerry McCarthy, believes in the power of online media, so much so that following the Sun’s endorsement of David Cameron she tweeted “Labour doesn’t need the Sun – we’ve got Twitter!”

The Bristol East MP may have fully embraced social media, but it could be the very same platforms that she uses to assist in the propping up of Gordon Brown that could bring her down.

The one advantage online and social media services do give the electorate is the ability to develop powerful grassroots micro-campaigns targeted with geographical precision with very few resources. They also allow anyone to take part, no matter where they live in the country.

Tomorrow will see the launch of the #KerryOut campaign, which is being coordinated by some of the top Tory bloggers, and is designed to support Conservative PPC, Adeela Shafi, in her battle to unseat the disgraced MP.

While #KerryOut is still to go live it has already acted as a lightening rod, enabling Adeela’s MyConservative campaign to raise £1000 in just 24 hours.

In anticipation of the launch the following video has been released:

For more information about #KerryOut visit http://www.kerryout.net/

To get involved with Adeela Shafi MyConservatives campaign simply go to her Campaign page and login. If you are not already registered it should only take a minute or two, after that jump right in.